Russell Roberts has discovered what's for dinner.
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I'm riding in my car this morning and I hear this ad for beef on the radio. The voiceover is a quintessential cowboy voice. It sounds just like Sam Elliot, the guy who played "The Stranger" in "The Big Lebowski." He's talking about the primal experience of cooking meat on an open fire and then eating it. The ad ended this way: "Beef—it's what's for dinner. Funded by America's beef producers with Chekhov dollars."