Change & Media Bias Go Together?

Rasmussen Reports™:

"Just 17% of voters nationwide believe that most reporters try to offer unbiased coverage of election campaigns. A Rasmussen Reports national telephone survey found that four times as many—68%--believe most reporters try to help the candidate that they want to win.

The perception that reporters are advocates rather than observers is held by 82% of Republicans, 56% of Democrats, and 69% of voters not affiliated with either major party. The skepticism about reporters cuts across income, racial, gender, and age barriers."

What is a voter to do when he or she can't trust the media to provide unbiased reports? Well the voter can choose rational ignorance. Or, the voter can choose rational irrationality and simply believe what feels good. Especially if voters choose rational irrationality, I'm thinking a campaign of hope and change just might feel good to a lot of voters.